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'NEVERMIND' for Paradise Circus

Building on the world introduced in ICARUS (see below), this project pushed further into narrative depth and technical execution. We developed a three part visual structure, each thread carefully designed to interweave emotion, symbolism, and performance. The first arc follows separation and ambition, as the protagonist leaves to pursue her path. The second mirrors this through a darker lens, a stylised relationship funeral set within a church ruin, using location, colour grading, and pacing to evoke loss and reflection. Alongside this, we directed the band’s performance to sit cohesively within the same visual language, ensuring every element felt unified rather than separate.

 

This piece highlights the scale of what goes into a fully realised music video, from narrative development and location sourcing to directing, shot composition, and post production. The result is a darker, more refined continuation of the story, designed to resonate both visually and emotionally.

'ICARUS' for Paradise Circus

Early in our journey, we collaborated with Birmingham-based band Paradise Circus (hyperlink to PC’s insta) to reimagine their visual direction from the ground up. Moving away from previous approaches, we led the creative process end to end, developing a full storyboard and moodboard to shape a cohesive narrative and aesthetic.

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Partnering with a local venue, we transformed a familiar setting into a cinematic backdrop, capturing the story of a young waitress striving to break free from her work routine and pursue her passion for dance.

This project reflects our approach to videography: concept led, detail driven, and built to bring an artist’s identity to life through story.

TO BE CONTINUED...

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